Creative Producer, Culture Marketer & Movement Director | Sydney, Australia
With 15 years across movement, music and creative production, I help brands, artists and events shape campaigns, live experiences and performances that feel real, considered and connected to the audience.
With roots in street-dance, music and club culture, I care about what feels genuine. Combined with hands-on experience inside brand and marketing environments, I’ve developed a strong instinct for what connects, what feels true to the culture, and what can work commercially.
I’ve created, performed and contributed to work for global brands including Adidas, TikTok, Hermès, Spotify ANZ. My movement direction and choreography has featured across Vivid Sydney, SXSW Sydney, Formula One and Allianz Stadium.
As a performer and DJ, I’ve worked across stages, events and cultural spaces including Sydney Opera House, Carriageworks, Hordern Pavilion, Australian Fashion Week, Brisbane Powerhouse and The Rechabite. My music production has also featured in campaigns and editorial projects for Mecca, Schwarzkopf, Kevin Murphy, Tangent Magazine and Black Magazine.
I’ve worked closely with Red Bull Australia’s Culture Marketing team on projects including Red Bull BC One and Red Bull Dance Your Style Weekender, helping bridge cultural credibility, live experience and brand execution.
I’m also the founder of Kapow Collective, a street-dance platform built around community, creativity and purpose-driven culture.